SCIENTIFICALLY PROVEN • REVOLUTIONARY
FERAPPEASE IN THE FIELD
— Jeff Slatten, Beaver County Stockyards
Did you know that stress shifts your beef calves' metabolism into survival mode, decreasing weight gain and feed conversion and worsening health outcomes? Stress is a major obstacle keeping the beef industry from becoming a more profitable endeavor. You can overcome this obstacle with FerAppease.
The active ingredient of FerAppease is a synthetic analogue of the Maternal Bovine Appeasing Substance (MBAS). MBAS is a naturally occurring substance that is secreted by the skin of the mammary gland of lactating animals, eliminating stress in all beef cattle treated.
FerAppease can and should be used every time beef cattle are exposed to management stressors, where suppression of threat perception is desirable.
COW-CALF OPERATIONS
STOCKERS/BACKGROUNDERS & FEEDLOTS
The amygdala responds quickly to potential threats in the environment and plays a key role in determining whether environments are perceived as safe or dangerous.
Threat perception leads to activation of the hypothalamic-pituitary-adrenal (HPA) axis leading to increased release of the glucocorticoid hormone cortisol from the adrenal glands and increased release of the catecholamines epinephrine and norepinephrine.
Threat perception ultimately leads to elevated inflammation, immunosuppression, increased risk for BRD, decreased DMI, weight loss, energy inefficiency, increased morbidity and mortality.
Topically administered Maternal Bovine Appeasing Substance (MBAS) is locally assimilated by the vomeronasal organ located in the nasal cavity.
MBAS mediated stimulation of the vomeronasal gland desensitizes regions of the amygdala and the hypothalamus decreasing the perception of threat.
REDUCED THREAT PERCEPTION LEADS TO:
The amygdala responds quickly to potential threats in the enviornment and plays a key role in determining whether environments are perceived as safe or dangerous.
Threat perception leads to activation of the hypothalamic-pituitary-adrenal (HPA) axis leading to increased release of the glucocorticoid hormone coritsol from the adrenal glads and increased release of the catecholamines epinephrine and norepinephrine.
Threat perception ultimately leads to elevated inflammation, immunosuppression, increased risk for BRD, decreased DMI, weight loss, energy inefficiency, increased morbidity and mortality.
Topically administered Maternal Bovine Appeasing Substance (MBAS) is locally assimilated by the vomeronasal organ located in the nasal cavity.
MBAS mediated stimulation of the vomeronasal gland desensitizes regions of the amygdala and the hypothalamus decreasing the perception of threat.
REDUCED THREAT PERCEPTION LEADS TO:
WEANED BEEF CALVES
— Dr. Reinaldo Fernandes Cooke, PhD
Department of Animal Science, Texas A&M University
WEANED BEEF CALVES
BEEF CALVES
BEEF CALVES
BEEF CALVES
FEEDLOT
— Dr. Reinaldo Fernandes Cooke, PhD
Department of Animal Science, Texas A&M University
FEEDLOT STEERS
FEEDLOT STEERS
REFERENCES
Help your beef calves respond better to stressful events, stay healthier and get heavier, while improving your profitability. Place your order today!
PRESS MENTIONS
The active ingredient of FerAppease is a synthetic analogue of the Maternal Bovine Appeasing Substance (MBAS). MBAS is naturally secreted by the sebaceous gland located on the skin of the mammary gland with the unique function of inducing an appeasing effect on the nursing offspring.
FerAppease is topically applied, and the active ingredient (MBAS) is assimilated by the vomeronasal gland located in the nose of the animals. The MBAS stimulation of the vomeronasal gland desensitizes regions of the amygdala and the hypothalamus, dramatically decreasing threat perception and its downstream stress consequences.
FerAppease is for use only in healthy cattle by topical administration to the nuchal skin and the skin above the muzzle.
For adult animals > 200lbs: Apply 5ml of FerAppease to the nuchal skin and a second 5 ml application to the skin above the muzzle.
For youngstock < 200lbs: Apply 2.5ml of FerAppease to the nuchal skin and a second 2.5 ml application to the skin above the muzzle.
Behavior modulation and stress mitigation starts to take place immediately after FerAppease is applied. For weaned calves, bellowing and walking around the fence is minimized starting 24 hours after the product is applied. Feed behavior is also stimulated 12 hours from the time the product is applied.
No, FerAppease does not require a veterinarian's prescription or a Veterinary Feed Directive plan. There are also no meat withholding requirements.
Yes, please email inquiry@feraah.com.
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